MBA (Online) in Marketing Management
- 2 Years
- NMIMS CDOE
NMIMS Online MBA Marketing Program Overview
- NMIMS Online MBA Marketing equips professionals with advanced digital marketing, consumer behavior, and brand strategy skills through a 2-year flexible program
- Learn from NMIMS CDOE faculty expertise in omnichannel marketing, market research, and analytics
- Perfect for marketing professionals aiming for strategic roles
- Flexible online learning with live sessions, recorded lectures, and practical projects
- Check NMIMS online MBA marketing fees, eligibility, and September 2026 admissions below
- The two-year MBA in Marketing Management program equips you with an in-depth understanding of marketing principles, consumer behavior, brand management, and strategic marketing practices, enabling you to apply them effectively in real-world business environments
- You’ll learn how to integrate marketing strategies with broader business operations, analyse market trends, interpret consumer insights, and adapt to today’s highly competitive and dynamic marketplace
- The program covers core areas such as advertising, sales management, digital marketing, marketing planning, pricing strategies, product positioning, and distribution channels, helping you understand how these elements shape marketing decisions
- You will also gain practical knowledge of marketing analytics and data-driven decision-making to support business growth
- Upon successful completion, you will be awarded an Online Master of Business Administration (MBA) in Marketing Management
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Business Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Micro Economics and Macro Economics | 4 |
| 4 | Marketing Management | 4 |
| 5 | Quantitative Methods – I | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Cost & Management Accounting | 4 |
| 2 | Human Resource Management | 4 |
| 3 | Strategic Management | 4 |
| 4 | Business Analytics | 4 |
| 5 | Legal Aspect of Business | 4 |
| 6 | Operations Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Corporate Finance | 4 |
| 2 | Research Methodology | 4 |
| 3 | Project Pre-work | 4 |
| 4 | Brand Management | 4 |
| 5 | Consumer Behaviour | 4 |
| 6 | Integrated Marketing Communications | 4 |
| 7 | Sales Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Indian Ethos & Ethics | 4 |
| 2 | Corporate Sustainability | 4 |
| 3 | International Business | 4 |
| 4 | Project | 4 |
| 5 | International Marketing | 4 |
| 6 | Services Marketing | 4 |
| 7 | Digital Marketing | 4 |
The NMIMS Online MBA in Marketing Management is a two-year postgraduate degree program offered by NMIMS CDOE. It focuses on marketing strategy, consumer behaviour, brand management, sales management, digital marketing, and business decision-making.
Applicants must have a bachelor's degree from a recognised university with at least 50% marks. The minimum requirement is 45% for SC, ST, OBC, and PwD candidates, according to the eligibility criteria published on HALO.
The NMIMS Online MBA Marketing Management program takes two years to complete. It is divided into four semesters covering business fundamentals, marketing specialisation subjects, research methodology, and project work.
The NMIMS Online MBA in Marketing Management offers flexible payment options. As listed on HALO, students can pay ₹55,000 per semester, ₹1,05,000 annually, or ₹1,96,000 as a one-time payment for the complete two-year program. Additional admission processing, examination, and project fees may apply. Students should verify the latest fee structure before applying.
The syllabus includes Marketing Management, Brand Management, Consumer Behaviour, Integrated Marketing Communications, Sales Management, International Marketing, Services Marketing, and Digital Marketing. Students also study finance, business analytics, and strategic management.
Yes. The online format allows working professionals to study marketing and management subjects without attending regular on-campus classes. Students should check the current lecture schedule, examination requirements, and attendance policies before enrolling.
Graduates can explore career opportunities in brand management, digital marketing, sales management, market research, advertising, and marketing strategy. Suitable job roles depend on professional experience, practical skills, and employer requirements.
Yes. Digital Marketing is included in the fourth-semester curriculum. The program also covers consumer behaviour, integrated marketing communications, brand management, and marketing strategy, helping students understand traditional and digital marketing practices.
An Online MBA in Marketing Management helps students develop knowledge of marketing planning, consumer insights, brand positioning, business strategy, and data-driven decision-making. These skills can support career development in marketing and management roles.
Students can visit HALO Knowledge Academy to review the NMIMS Online MBA Marketing Management course details and submit an enquiry. HALO is an affiliate enquiry partner of NMIMS CDOE, while NMIMS CDOE manages official counselling, admissions, program delivery, and examinations.
Faqs for
MBA (Online) in Marketing Management
The NMIMS Online MBA in Marketing Management is a two-year postgraduate degree program offered by NMIMS CDOE. It focuses on marketing strategy, consumer behaviour, brand management, sales management, digital marketing, and business decision-making.
Applicants must have a bachelor's degree from a recognised university with at least 50% marks. The minimum requirement is 45% for SC, ST, OBC, and PwD candidates, according to the eligibility criteria published on HALO.
The NMIMS Online MBA Marketing Management program takes two years to complete. It is divided into four semesters covering business fundamentals, marketing specialisation subjects, research methodology, and project work.
The NMIMS Online MBA in Marketing Management offers flexible payment options. As listed on HALO, students can pay ₹55,000 per semester, ₹1,05,000 annually, or ₹1,96,000 as a one-time payment for the complete two-year program. Additional admission processing, examination, and project fees may apply. Students should verify the latest fee structure before applying.
The syllabus includes Marketing Management, Brand Management, Consumer Behaviour, Integrated Marketing Communications, Sales Management, International Marketing, Services Marketing, and Digital Marketing. Students also study finance, business analytics, and strategic management.
Yes. The online format allows working professionals to study marketing and management subjects without attending regular on-campus classes. Students should check the current lecture schedule, examination requirements, and attendance policies before enrolling.
Graduates can explore career opportunities in brand management, digital marketing, sales management, market research, advertising, and marketing strategy. Suitable job roles depend on professional experience, practical skills, and employer requirements.
Yes. Digital Marketing is included in the fourth-semester curriculum. The program also covers consumer behaviour, integrated marketing communications, brand management, and marketing strategy, helping students understand traditional and digital marketing practices.
An Online MBA in Marketing Management helps students develop knowledge of marketing planning, consumer insights, brand positioning, business strategy, and data-driven decision-making. These skills can support career development in marketing and management roles.
Students can visit HALO Knowledge Academy to review the NMIMS Online MBA Marketing Management course details and submit an enquiry. HALO is an affiliate enquiry partner of NMIMS CDOE, while NMIMS CDOE manages official counselling, admissions, program delivery, and examinations.
Career Prospects
- NMIMS Online MBA Marketing prepares professionals for roles like Marketing Manager, Digital Strategist, and Brand Manager
- NMIMS CDOE Career Services offers 6-month access to IIMJobs, Updazz, Hirist job portals, personalized career coaching, practice interviews with expert feedback, and profile development including CVreviews and LinkedIn optimization
- 4+ career modules improve profile ranking by 40%
- Alumni secure positions in MNCs across FMCG, tech, and e-commerce sectors
Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level. (45% for SC/ST/OBC/PwD)
Fee Structure
| Payment Type | Fee |
|---|---|
| Admission Processing Fee | One time, non-refundable: ₹1,200 |
| Full Fee Payment | Full Program Fee: ₹1,96,000 (One-time full payment) |
| Annual Fee Payment | Program Fee per year: ₹1,05,000 (No. of Years – 2) |
| Semester Wise Fee Payment | Program Fee per semester: ₹55,000 (No. of Semesters – 4) |
To check the other specializations of the Online MBA Programs, check our NMIMS Online MBA page.
For a complete NMIMS Online MBA and other program fee structures, see our NMIMS Online MBA Fees breakdown.
Additional Fee
- ₹10,000 from the program fee is payable at the time of registration
- Exam Fee: ₹800 per subject, per attempt
- Project Fee: ₹800 per attempt
- Loan facility available to pay program fees even without a credit card
- No Cost EMI finance options available.
- The University offers a 20% Defence Scholarship on program fees for Armed Forces, Defence Personnel, and their immediate family
Program Summary
- NMIMS Online MBA Marketing (2 years, 4 semesters) develops strategic marketing leaders through UGC-approved curriculum
- Key features: ₹55K/semester fees, no entrance exam, live/recorded classes, and 6-month career services access (IIMJobs, coaching, interviews)
- Eligibility: Bachelor’s 50% marks
- September 2026 admissions open for the NMIMS Online MBA Marketing Program
- Build expertise in digital strategy, consumer insights, and brand management
- Secure Marketing Manager/Strategist roles with NMIMS CDOE certification and alumni network
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