MBA (WX) – Marketing Management
- 2 Years
- NMIMS CDOE
NMIMS MBA WX Marketing Management Program Overview
- NMIMS Online MBA WX Marketing Management, an AICTE-approved 2-year program, transforms experienced professionals into 21st century marketing leaders
- This power-packed program combines 15 months of intensive academics with 9 months of experiential learning through capstone projects and industry interaction
- Acquire relevant knowledge and skills in strategic marketing, brand management, and digital marketing
- Learn from accomplished faculty while building professional networks through on-campus immersion
- Upon successful completion, you will be awarded an NMIMS MBA WX Marketing Management Certificate
- Check NMIMS MBA WX marketing management fees, eligibility, and September 2026 admissions below
- The two-year M.B.A Marketing Management degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing
- Successful completion of this program shall entitle you to a Master of Business Administration (Online) degree certification
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Quantitative Methods | 4 |
| 4 | Mathematics for Management | 4 |
| 5 | Finance | 4 |
| 6 | Spreadsheet Modelling - Excel 2013 | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Financial accounting: Information for Decisions | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics for Decision Makers | 4 |
| 5 | Quantitative Methods Online Course - HBR | 4 |
| 6 | Spreadsheet Modeling Online Course: Excel 2013 - HBR | 4 |
| 7 | Financial Accounting Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Information Systems for Managers | 4 |
| 2 | Operations Management | 4 |
| 3 | Business Communication | 4 |
| 4 | Corporate Finance | 4 |
| 5 | Management Communication: Complete Online Course - HBR | 4 |
| 6 | Mathematics for Management Online Course - HBR | 4 |
| 7 | Finance Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Managerial Economics | 4 |
| 2 | Strategic Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Consumer Behaviour | 4 |
| 2 | Customer Relationship Management | 4 |
| 3 | Strategic Brand Management | 4 |
| 4 | Marketing in a Digital World | 4 |
| 5 | Marketing and Web Social Media Analytics | 4 |
| 6 | Crafting and Providing Marketing Services | 4 |
| 7 | Integrated Marketing Communications | 4 |
| 8 | Sales Management | 4 |
| 9 | Marketing Research | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Capstone Project | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
The NMIMS MBA WX in Marketing Management is a two-year program designed for working professionals who want to develop advanced marketing and leadership skills. It covers strategic marketing, brand management, consumer behaviour, digital marketing, and practical industry projects.
Applicants need a bachelor's degree from a recognised university with at least 55% marks and a minimum of three years of work experience. The minimum academic requirement is 50% for SC, ST, OBC, and PwD applicants, according to the published eligibility criteria.
The published program fee is ₹4,00,000. An additional admission processing fee of ₹1,500 applies, and an initial payment of ₹20,000 from the program fee is required during registration. Fees may change according to university policies.
Yes. The program is designed for experienced working professionals and includes live and recorded learning sessions, academic modules, industry projects, and campus immersion activities. Applicants should confirm attendance requirements before enrolling.
The curriculum includes Marketing Management, Consumer Behaviour, Strategic Brand Management, Customer Relationship Management, Marketing Research, Sales Management, Integrated Marketing Communications, and Marketing and Web Social Media Analytics.
The program combines business management subjects with marketing specialisation, strategic decision-making, capstone projects, and industry experience. These components help professionals develop analytical, communication, planning, and marketing leadership skills.
Graduates can explore roles such as Marketing Manager, Brand Manager, Brand and Communication Manager, and Marketing Analyst. Career opportunities depend on previous experience, professional skills, and employer requirements.
Yes. The two-year program combines approximately 15 months of academic learning with nine months of experiential learning. It includes a capstone project and project-based or industry experience to help learners apply marketing concepts to business situations.
The MBA WX Marketing Management program targets experienced professionals and requires at least three years of work experience. It includes executive-focused learning, campus immersion, and industry projects. The regular Online MBA Marketing Management follows a four-semester curriculum with different eligibility requirements and program fees.
HALO Knowledge Academy is an affiliate enquiry partner of NMIMS Online Education. It helps prospective students understand program details, eligibility, fees, and admission-related enquiries. NMIMS CDOE manages official admissions, academics, examinations, and certifications.
Faqs for
MBA (WX) – Marketing Management
The NMIMS MBA WX in Marketing Management is a two-year program designed for working professionals who want to develop advanced marketing and leadership skills. It covers strategic marketing, brand management, consumer behaviour, digital marketing, and practical industry projects.
Applicants need a bachelor's degree from a recognised university with at least 55% marks and a minimum of three years of work experience. The minimum academic requirement is 50% for SC, ST, OBC, and PwD applicants, according to the published eligibility criteria.
The published program fee is ₹4,00,000. An additional admission processing fee of ₹1,500 applies, and an initial payment of ₹20,000 from the program fee is required during registration. Fees may change according to university policies.
Yes. The program is designed for experienced working professionals and includes live and recorded learning sessions, academic modules, industry projects, and campus immersion activities. Applicants should confirm attendance requirements before enrolling.
The curriculum includes Marketing Management, Consumer Behaviour, Strategic Brand Management, Customer Relationship Management, Marketing Research, Sales Management, Integrated Marketing Communications, and Marketing and Web Social Media Analytics.
The program combines business management subjects with marketing specialisation, strategic decision-making, capstone projects, and industry experience. These components help professionals develop analytical, communication, planning, and marketing leadership skills.
Graduates can explore roles such as Marketing Manager, Brand Manager, Brand and Communication Manager, and Marketing Analyst. Career opportunities depend on previous experience, professional skills, and employer requirements.
Yes. The two-year program combines approximately 15 months of academic learning with nine months of experiential learning. It includes a capstone project and project-based or industry experience to help learners apply marketing concepts to business situations.
The MBA WX Marketing Management program targets experienced professionals and requires at least three years of work experience. It includes executive-focused learning, campus immersion, and industry projects. The regular Online MBA Marketing Management follows a four-semester curriculum with different eligibility requirements and program fees.
HALO Knowledge Academy is an affiliate enquiry partner of NMIMS Online Education. It helps prospective students understand program details, eligibility, fees, and admission-related enquiries. NMIMS CDOE manages official admissions, academics, examinations, and certifications.
Career Prospects
- MBA WX Marketing Management prepares professionals for top-tier executive roles like Brand & Communication Manager, Marketing Manager, and Marketing Analyst
- Access over 500 NMIMS CDOE hiring partners and exhaustive end-to-end career services
- Benefit from 4+ career modules, 6-month job portal access (IIMJobs, Updazz, Hirist), career coaching, and profile development including CV and LinkedIn optimization
- Career services improve profile ranking by 40%
- Join 82,000+ alumni working across 8,000+ corporate firms globally
Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD)
Fee Structure
| Payment Type | Fee |
|---|---|
| Program Fee | ₹4,00,000 |
| Any payment made via Demand Draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai. | |
To check the other specializations of the MBA WX Programs, check our NMIMS Executive MBA page.
For a complete NMIMS Executive MBA and other program fee structures, see our NMIMS Executive MBA Fees breakdown.
Additional Fee
- An Admission Processing Fee of ₹1,500 is applicable for all admissions
- An initial payment of ₹20,000 from the total program fee is required at the time of registration
- Re-exam Fee: ₹2,500 per subject
- The above fee structure is subject to change at the discretion of the University
- Convenient fee financing options are available for students
- The University offers a 20% Defence Scholarship on program fees for Armed Forces personnel, Defence staff, and their immediate family members
Program Summary
- NMIMS MBA WX Marketing Management (2 years, 8 terms) develops marketing leaders through AICTE-approved curriculum with foundation module, core subjects (including Marketing Management, Strategic Management), marketing electives, capstone project, and industry experience
- Key features of NMIMS MBA WX Marketing Management: ₹4L total fees, 3+ years work experience required, live/recorded classes, on-campus immersion, and access to 500+ hiring partners
- Eligibility: Bachelor’s 55% marks + 3 years work experience
- September 2026 admissions open for NMIMS MBA WX Marketing Management Program
- Career services include job portals, coaching, and profile optimization with 40% ranking improvement
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