MBA(WX)-Marketing Management
- 2 Years
- NMIMS CDOE
Overview of the Program
- The two-year M.B.A Marketing Management degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world
- Updated courseware to keep in step with the changing business landscape
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level
- Understand the concepts of management and integrate them with marketing management
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing
- Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Quantitative Methods | 4 |
| 4 | Mathematics for Management | 4 |
| 5 | Finance | 4 |
| 6 | Spreadsheet Modelling - Excel 2013 | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Financial accounting: Information for Decisions | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics for Decision Makers | 4 |
| 5 | Quantitative Methods Online Course - HBR | 4 |
| 6 | Spreadsheet Modeling Online Course: Excel 2013 - HBR | 4 |
| 7 | Financial Accounting Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Information Systems for Managers | 4 |
| 2 | Operations Management | 4 |
| 3 | Business Communication | 4 |
| 4 | Corporate Finance | 4 |
| 5 | Management Communication: Complete Online Course - HBR | 4 |
| 6 | Mathematics for Management Online Course - HBR | 4 |
| 7 | Finance Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Managerial Economics | 4 |
| 2 | Strategic Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Consumer Behaviour | 4 |
| 2 | Customer Relationship Management | 4 |
| 3 | Strategic Brand Management | 4 |
| 4 | Marketing in a Digital World | 4 |
| 5 | Marketing and Web Social Media Analytics | 4 |
| 6 | Crafting and Providing Marketing Services | 4 |
| 7 | Integrated Marketing Communications | 4 |
| 8 | Sales Management | 4 |
| 9 | Marketing Research | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Capstone Project | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD).
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| Program: MBA (Working Executive) |
|
Additional Fee
- Admission Processing Fee of ₹1,500/- applicable for all admissions.
- An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.
- Re-Exam fee: ₹2,500/- per subject.
- The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai. To get a detailed understanding of the fee structure, fill the Enquire Now form and our student counsellor will reach out to you.
- Convenient Fee Finance options available
Scholarship Policy
The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.
Check the Features of the Programs in Video
We have made a short video of around 4 minutes for you to
know about our Programs offered and the Highlights of the
Programs. We have also shared in video, the Sample
Certificate of the University, Sample Mark Sheet a Student
gets, Screenshot of the Student Zone and Live Lectures.
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