| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Quantitative Methods | 4 |
| 4 | Mathematics for Management | 4 |
| 5 | Finance | 4 |
| 6 | Spreadsheet Modelling - Excel 2013 | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Financial accounting: Information for Decisions | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics for Decision Makers | 4 |
| 5 | Quantitative Methods Online Course - HBR | 4 |
| 6 | Spreadsheet Modeling Online Course: Excel 2013 - HBR | 4 |
| 7 | Financial Accounting Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Information Systems for Managers | 4 |
| 2 | Operations Management | 4 |
| 3 | Business Communication | 4 |
| 4 | Corporate Finance | 4 |
| 5 | Management Communication: Complete Online Course - HBR | 4 |
| 6 | Mathematics for Management Online Course - HBR | 4 |
| 7 | Finance Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Managerial Economics | 4 |
| 2 | Strategic Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Marketing in a Digital World | 4 |
| 2 | Consumer Behaviour | 4 |
| 3 | Marketing and Web Social Media Analytics | 4 |
| 4 | Social Media and Content Marketing | 4 |
| 5 | Integrated Marketing Communication | 4 |
| 6 | Search Engine Optimisation & Search Engine Marketing | 4 |
| 7 | Mobile and Email Marketing | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Capstone Project | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
The NMIMS MBA Working Executive – Digital Marketing is a two-year management program designed for experienced working professionals who want to build advanced marketing and digital strategy skills. The program combines core management subjects with digital marketing, analytics, social media, SEO, SEM, content marketing and other digital communication areas.
The NMIMS MBA WX Digital Marketing program has a duration of 2 years and is divided into 8 terms. The program includes core management subjects, digital marketing electives, a capstone project, and project or industry experience.
Applicants need a bachelor’s degree (10+2+3) in any discipline from a recognised university or an equivalent qualification recognised by the Association of Indian Universities (AIU). Candidates need at least 55% marks and 3+ years of work experience. The minimum is 50% for eligible SC/ST/OBC/PwD candidates.
The program includes core management subjects along with digital marketing electives such as Marketing in a Digital World, Consumer Behaviour, Marketing and Web Social Media Analytics, Social Media and Content Marketing, Integrated Marketing Communication, Search Engine Optimisation & Search Engine Marketing, and Mobile and Email Marketing.
Yes. The MBA Working Executive program is specifically designed for experienced working professionals. It combines academic learning with live lectures, a capstone project, industry interaction and project or industry experience, helping professionals develop skills while continuing their careers.
Professionals may explore career paths such as Digital Marketing Manager, Marketing Manager, Marketing Analytics Consultant, Social Media Manager, Digital Strategy Manager, SEO/SEM Manager and Content Marketing Manager. Career opportunities depend on previous experience, skills, role requirements and industry demand. NMIMS specifically highlights roles including Marketing Manager, Marketing Analytics Consultant and Social Media Manager.
Yes. The curriculum includes Search Engine Optimisation & Search Engine Marketing, Social Media and Content Marketing, Marketing and Web Social Media Analytics, Mobile and Email Marketing, and other digital marketing subjects. These subjects help professionals understand multiple digital channels and data-driven marketing strategies.
NMIMS currently lists an optional one-time program fee of ₹4,00,000. Alternatively, the listed fee is ₹2,50,000 for the first year and ₹2,00,000 for the second year. Additional charges may apply, and the university states that the fee structure is subject to change. Applicants should verify the latest fees before enrolling.
Yes. Halo Knowledge Academy can provide guidance on the NMIMS MBA WX Digital Marketing program, including eligibility, fees, required documents and the admission process. Final eligibility verification, selection, admission confirmation, academic delivery, examinations and certification are managed by NMIMS CDOE.
| Payment Type | Fee |
|---|---|
| Program Fee | ₹4,00,000 |
| Any payment made via Demand Draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai. | |
To check the other specializations of the MBA WX Programs, check our NMIMS Executive MBA page.
For a complete NMIMS Executive MBA and other program fee structures, see our NMIMS Executive MBA Fees breakdown.
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