Bachelor in Business Administration (BBA)

Overview of the Program

  • The Bachelor in Business Administration program is designed to enable students to become industry ready managers
  • Equips students with requisite professional education and knowledge in business management for adding value to the industry and advancing learning
  • Provide state-of-the-art infrastructure to students, to support and propel their career paths, may it be managerial, administrative or entrepreneurial
  • Provide students with skills-based learning to give them a competitive edge in employability

 

Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions

 

The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Lifetime access: Get a lifetime right to use the course content after you finish the course

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Digital Marketing Analytics Simulation

MIMIC Social Simulation

Structure of the Program

Sr. No.SubjectsCredits
1Principles of Management4
2Business Communication4
3Financial Accounting4
4Micro Economics4
5Organisation Behaviour & HRM4
6 Essentials of IT4

 

Sr. No.SubjectsCredits
1Cost and Management Accounting4
2Principles of Marketing4
3Operations Research4
4Macro Economics4
5Business Statistics for Decision Making4
6Introduction to Analytics4

 

Sr. No.SubjectsCredits
1Business and Allied Law4
2Digital Marketing4
3Financial Management4
4Consumer Behaviour4
5International Business & Export Import Management4
6Sales Management

 

Sr. No.SubjectsCredits
1Production & Total Quality Managemen4
2Research Methodology4
3Electives (Marketing)

  • Performance Management System
  • Environment and Disaster Management
  • Retail Management
  • Fundamentals of Taxation
4
4Electives (Finance)

  • Performance Management System
  • Environment and Disaster Management
  • Retail Management
  • Fundamentals of Taxation
4
5Electives (Business analytics)

  • Introduction to Python
  • Machine Learning –I Management
  • Data Visualisation with Tableau
  •  Multivariate Techniques
4

 

Sr. No.SubjectsCredits
1Entrepreneurship Management4
2Project4
3Customer Relationship Management4
4Electives (Marketing)

  • Rural Marketing
  • Strategic Brand Management
  • Financial Statement Analysis
4
5Electives (Finance)

  • Financial Institutions & Markets
  • Corporate Finance
  • Financial Statement Analysis
4
6Electives (Business Analytics)

  • Analytics in Business domains
  • Data Management
  • Machine Learning -II
4

 

 

Sr. No.SubjectsCredits
1Business Ethics and Corporate Governance4
2Strategic Management4
3Operations and Supply Chain Management4
4Project Management4
5Electives (Marketing)

  •  Integrated Marketing communications
    •  International Marketing
4
6Electives (Finance)

  • Investment Analysis and Portfolio Management
  • Financial Modeling
4
6Electives (Business analytics)

  • Introduction to Big Data Technologies
  • Time Series Forecasting
4

 

Eligibility Criteria

  • HSC (10+2) in any discipline from a recognised board with minimum 50% (45% for SC/ST/OBC/PwD).

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1: ANNUAL PAYMENT (NO. OF YEARS: 3)
  •  Fees for BBA: ₹47,000/-
  •  Fees for BBA with Business Analytics (Electives for 2nd & 3rd Year): ₹56,400
OPTION-2: SEMESTER FEE PAYMENT (NO. OF SEMESTER: 6)
  • Fees for BBA: ₹25,000/-
  • Fees for BBA with Business Analytics (Electives for 2nd & 3rd Year): ₹30,000/-

Additional Fee

  • Admission Processing Fee of ₹1,200/- applicable for all admissions.
  • An initial amount of ₹10,000/- from the program fee will be collected at the time of registration.
  • Exam fee: ₹800/- per subject per attempt 
  • Project fee: ₹800/- per attempt 
  • Students also have the option to pay the full program fee of ₹131,000 for the BBA program with Marketing and Finance electives if they prefer.
  • Students also have the option to pay the full program fee of ₹145,000 for the BBA program with Business Analytics electives if they prefer.
  • The above-mentioned fee structure is subject to change at the discretion of the University.
  • Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • Finance Options Available with No Cost Emi*. Please contact a counsellor to know more.

 

Scholarship Policy

  • The University offers special incentives to our armed forces, Defence Personnel, and their immediate family with a 20% Defence Scholarship on the program fee.

Check the Features of the Programs in Video

We have made a short video of around 4 minutes for you to know about our Programs offered and the Highlights of the Programs. We have also shared in video, the Sample Certificate of the University, Sample Mark Sheet a Student gets, Screenshot of the Student Zone and Live Lectures.

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