MBA in Marketing Management
- 2 Years
- NMIMS CDOE
Overview of the Program
- The two-year MBA in Marketing Management degree program equips you with in-depth knowledge of marketing principles, consumer behavior, brand management, and strategic marketing practices to apply this knowledge effectively in real world business scenarios
- Integrate the principles of marketing management with the broader concepts of business operations and organizational strategy
- Acquire the skills to analyze market trends, understand consumer insights, and adapt to the dynamic nature of competitive business environments
- Understand the day-to-day operations and activities involved in marketing planning, advertising, sales management, and digital marketing
- Gain knowledge about different market structures, product positioning, pricing strategies, and distribution channels that influence marketing decisions
- Develop expertise in designing and executing marketing campaigns tailored to customer needs across diverse industries and digital platforms
- Understand the fundamentals of marketing analytics and their role in driving data-driven decision-making and business growth.
Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Business Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Micro Economics and Macro Economics | 4 |
| 4 | Marketing Management | 4 |
| 5 | Quantitative Methods – I | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Cost & Management Accounting | 4 |
| 2 | Human Resource Management | 4 |
| 3 | Strategic Management | 4 |
| 4 | Business Analytics | 4 |
| 5 | Legal Aspect of Business | 4 |
| 6 | Operations Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Corporate Finance | 4 |
| 2 | Research Methodology | 4 |
| 3 | Project Pre-work | 4 |
| 4 | Brand Management | 4 |
| 5 | Consumer Behaviour | 4 |
| 6 | Integrated Marketing Communications | 4 |
| 7 | Sales Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Indian Ethos & Ethics | 4 |
| 2 | Corporate Sustainability | 4 |
| 3 | International Business | 4 |
| 4 | Project | 4 |
| 5 | International Marketing | 4 |
| 6 | Services Marketing | 4 |
| 7 | Digital Marketing | 4 |
Eligibility Criteria
- Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
- Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and minimum 2 years of work experience.
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| OPTION-1 FULL FEE PAYMENT |
|
| OPTION-2 ANNUAL FEE PAYMENT |
|
| OPTION-3 SEMESTER WISE FULL PAYMENT |
|
Additional Fee
In addition to the Fees, the following Fees are applicable:
- There are two options for Students to choose MBA (Online) in Pro and Prime mode:
- Pro allows students to attend live lectures and their recorded lectures
- Prime Program allows student to attend recorded lectures, but will have opportunity to interact with Faculty through Q&A
- Prime Plus allows Student can add live lectures for individual subject at fees of Rs. 1200/-
- Examination Fees: Rs. 600 per course per attempt
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank
Check the Features of the Programs in Video
We have made a short video of around 4 minutes for you to
know about our Programs offered and the Highlights of the
Programs. We have also shared in video, the Sample
Certificate of the University, Sample Mark Sheet a Student
gets, Screenshot of the Student Zone and Live Lectures.
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