MBA (WX) – DIGITAL MARKETING
- 2 Years
- NMIMS CDOE
Overview of the Program
- Grow into a 21st century marketing professionalAcquire relevant knowledge and develop skills to integrate digital communication strategies with the overall marketing efforts.
- Elevate your marketing skills with analytics insights
Learn to leverage digital platforms for effective marketing campaigns and understand digital marketing analytics. - Build professional networking opportunitiesNetwork with a diverse set of peers, and interact with faculty and industry veterans through the on-campus program immersion.
- Gain insights from industry practitionersLearn from leading business thinkers from academia and industry to absorb eminent theories and business practices.
- Experience real-world marketing first-hand
Tackle real-world digital marketing challenges using relevant tools through a 6-month industry project or experience.
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Quantitative Methods | 4 |
| 4 | Mathematics for Management | 4 |
| 5 | Finance | 4 |
| 6 | Spreadsheet Modelling - Excel 2013 | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Financial accounting: Information for Decisions | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics for Decision Makers | 4 |
| 5 | Quantitative Methods Online Course - HBR | 4 |
| 6 | Spreadsheet Modeling Online Course: Excel 2013 - HBR | 4 |
| 7 | Financial Accounting Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Information Systems for Managers | 4 |
| 2 | Operations Management | 4 |
| 3 | Business Communication | 4 |
| 4 | Corporate Finance | 4 |
| 5 | Management Communication: Complete Online Course - HBR | 4 |
| 6 | Mathematics for Management Online Course - HBR | 4 |
| 7 | Finance Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Managerial Economics | 4 |
| 2 | Strategic Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Marketing in a Digital World | 4 |
| 2 | Consumer Behaviour | 4 |
| 3 | Marketing and Web Social Media Analytics | 4 |
| 4 | Social Media and Content Marketing | 4 |
| 5 | Integrated Marketing Communication | 4 |
| 6 | Search Engine Optimisation & Search Engine Marketing | 4 |
| 7 | Mobile and Email Marketing | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Capstone Project | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD).
Fee Structure
| Program: MBA (Working Executive) | Total Fee: ₹4,00,000/- |
Additional Fee
- Admission Processing Fee of ₹1,500/- applicable for all admissions.
- An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.
- Re-Exam fee: ₹2,500/- per subject.
- The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai. To get a detailed understanding of the fee structure, fill the Enquire Now form and our student counsellor will reach out to you.
- Convenient Fee Finance options available
Scholarship Policy
- The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.
Check the Features of the Programs in Video
We have made a short video of around 4 minutes for you to
know about our Programs offered and the Highlights of the
Programs. We have also shared in video, the Sample
Certificate of the University, Sample Mark Sheet a Student
gets, Screenshot of the Student Zone and Live Lectures.
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