MBA (WX) – Digital Marketing

NMIMS MBA WX Digital Marketing Program Overview

NMIMS MBA WX Digital Marketing, an AICTE-approved 2-year program, equips working executives with cutting-edge digital communication strategies and marketing analytics expertise
This specialized program combines 15 months of intensive academics with 9 months of experiential learning through capstone projects and industry projects
Learn from accomplished faculty while building professional networks through on-campus immersion
Upon successful completion, you will be awarded an NMIMS MBA WX Digital Marketing Certificate
Grow into a 21st century marketing professional
Acquire relevant knowledge and develop skills to integrate digital communication strategies with the overall marketing efforts.
Elevate your marketing skills with analytics insights
Learn to leverage digital platforms for effective marketing campaigns and understand digital marketing analytics.
Build professional networking opportunities
Network with a diverse set of peers, and interact with faculty and industry veterans through the on-campus program immersions
Gain insights from industry practitioners
Learn from leading business thinkers from academia and industry to absorb eminent theories and business practices.
Experience real-world marketing first-hand
Tackle real-world digital marketing challenges using relevant tools through a 6-month industry project or experience.

Structure of the Program

Sr. No.	Subjects	Credits
1	Management Communication	4
2	Financial Accounting	4
3	Quantitative Methods	4
4	Mathematics for Management	4
5	Finance	4
6	Spreadsheet Modelling - Excel 2013	4

Sr. No.	Subjects	Credits
1	Financial accounting: Information for Decisions	4
2	Organisational Behaviour	4
3	Marketing Management	4
4	Business Statistics for Decision Makers	4
5	Quantitative Methods Online Course - HBR	4
6	Spreadsheet Modeling Online Course: Excel 2013 - HBR	4
7	Financial Accounting Online Course - HBR	4

Sr. No.	Subjects	Credits
1	Information Systems for Managers	4
2	Operations Management	4
3	Business Communication	4
4	Corporate Finance	4
5	Management Communication: Complete Online Course - HBR	4
6	Mathematics for Management Online Course - HBR	4
7	Finance Online Course - HBR	4

Sr. No.	Subjects	Credits
1	Managerial Economics	4
2	Strategic Management	4

Sr. No.	Subjects	Credits
1	Marketing in a Digital World	4
2	Consumer Behaviour	4
3	Marketing and Web Social Media Analytics	4
4	Social Media and Content Marketing	4
5	Integrated Marketing Communication	4
6	Search Engine Optimisation & Search Engine Marketing	4
7	Mobile and Email Marketing	4

Sr. No.	Subjects	Credits
1	Capstone Project	4

Sr. No.	Subjects	Credits
1	Project or Industry Experience	4

Sr. No.	Subjects	Credits
1	Project or Industry Experience	4

Career Prospects

NMIMS MBA WX Digital Marketing prepares professionals for roles like Digital Marketing Manager, SEO/SEM Specialist, Social Media Manager, and Analytics Manager
Access over 500 NMIMS CDOE hiring partners and exhaustive end-to-end career services
Benefit from 4+ career modules, 6-month job portal access (IIMJobs, Updazz, Hirist), career coaching, and profile development including CV and LinkedIn optimization
Career services improve profile ranking by 40%
Join 82,000+ alumni working across 8,000+ corporate firms globally

Eligibility Criteria

Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD)

Fee Structure

**NMIMS MBA WX Digital Marketing Fees**
Payment Type	Fee
Program Fee	₹4,00,000
Any payment made via Demand Draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai.

To check the other specializations of the MBA WX Programs, check our NMIMS Executive MBA page.

For a complete NMIMS Executive MBA and other program fee structures, see our NMIMS Executive MBA Fees breakdown.

The above mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai. Please check with the official University website for confirmation.

Additional Fee

An Admission Processing Fee of ₹1,500 is applicable for all admissions
An initial payment of ₹20,000 from the total program fee is required at the time of registration
Re-exam Fee: ₹2,500 per subject
The above fee structure is subject to change at the discretion of the University
Convenient fee financing options are available for students.
The University offers a 20% Defence Scholarship on program fees for Armed Forces personnel, Defence staff, and their immediate family members

Program Summary

NMIMS MBA WX Digital Marketing (2 years, 8 terms) develops digital marketing experts through AICTE-approved curriculum with foundation module, core subjects, digital marketing electives, capstone project, and 6-month industry project
Key features of NMIMS MBA WX Digital Marketing: ₹4L total fees, 3+ years work experience required, live/recorded classes, on-campus immersion, and access to 500+ hiring partners
Eligibility: Bachelor’s 55% marks + 3 years work experience
January 2026 admissions open for NMIMS MBA WX Digital Marketing Program
Master digital platforms, marketing analytics, and data-driven strategies

Check the Features of the Programs in Video

We have made a short video of around 4 minutes for you to know about our Programs offered and the Highlights of the Programs. We have also shared in video, the Sample Certificate of the University, Sample Mark Sheet a Student gets, Screenshot of the Student Zone and Live Lectures.

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