MBA (WX) – Digital Marketing

NMIMS MBA WX Digital Marketing
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NMIMS MBA WX Digital Marketing Program Overview

  • NMIMS MBA WX Digital Marketing, an AICTE-approved 2-year program, equips working executives with cutting-edge digital communication strategies and marketing analytics expertise
  • This specialized program combines 15 months of intensive academics with 9 months of experiential learning through capstone projects and industry projects
  • Learn from accomplished faculty while building professional networks through on-campus immersion
  • Upon successful completion, you will be awarded an NMIMS MBA WX Digital Marketing Certificate
  • Grow into a 21st century marketing professional
  • Acquire relevant knowledge and develop skills to integrate digital communication strategies with the overall marketing efforts.
  • Elevate your marketing skills with analytics insights
    Learn to leverage digital platforms for effective marketing campaigns and understand digital marketing analytics.
  • Build professional networking opportunities
  • Network with a diverse set of peers, and interact with faculty and industry veterans through the on-campus program immersions
  • Gain insights from industry practitioners
  • Learn from leading business thinkers from academia and industry to  absorb eminent theories and business practices.
  • Experience real-world marketing first-hand
  • Tackle real-world digital marketing challenges using relevant tools through a 6-month industry project or experience.
Sr. No. Subjects Credits
1 Management Communication 4
2 Financial Accounting 4
3 Quantitative Methods 4
4 Mathematics for Management 4
5  Finance 4
6 Spreadsheet Modelling - Excel 2013 4

 

 

Sr. No. Subjects Credits
1 Financial accounting: Information for Decisions 4
2 Organisational Behaviour 4
3 Marketing Management 4
4 Business Statistics for Decision Makers 4
5 Quantitative Methods Online Course - HBR 4
6 Spreadsheet Modeling Online Course: Excel 2013 - HBR 4
7  Financial Accounting Online Course - HBR 4

 

 

Sr. No. Subjects Credits
1 Information Systems for Managers 4
2 Operations Management 4
3 Business Communication 4
4 Corporate Finance 4
5 Management Communication: Complete Online Course - HBR 4
6 Mathematics for Management Online Course - HBR 4
7 Finance Online Course - HBR 4

 

Sr. No. Subjects Credits
1 Managerial Economics 4
2 Strategic Management 4

 

 

Sr. No. Subjects Credits
1 Marketing in a Digital World 4
2  Consumer Behaviour 4
3 Marketing and Web Social Media Analytics 4
4 Social Media and Content Marketing 4
5 Integrated Marketing Communication 4
6 Search Engine Optimisation & Search Engine Marketing 4
7 Mobile and Email Marketing 4

 

Sr. No. Subjects Credits
1 Capstone Project 4

 

Sr. No. Subjects Credits
1 Project or Industry Experience 4

 

Sr. No. Subjects Credits
1 Project or Industry Experience 4

 

FAQs for MBA (WX)- Digital Marketing

The NMIMS MBA Working Executive – Digital Marketing is a two-year management program designed for experienced working professionals who want to build advanced marketing and digital strategy skills. The program combines core management subjects with digital marketing, analytics, social media, SEO, SEM, content marketing and other digital communication areas.

The NMIMS MBA WX Digital Marketing program has a duration of 2 years and is divided into 8 terms. The program includes core management subjects, digital marketing electives, a capstone project, and project or industry experience.

 

Applicants need a bachelor’s degree (10+2+3) in any discipline from a recognised university or an equivalent qualification recognised by the Association of Indian Universities (AIU). Candidates need at least 55% marks and 3+ years of work experience. The minimum is 50% for eligible SC/ST/OBC/PwD candidates.

The program includes core management subjects along with digital marketing electives such as Marketing in a Digital World, Consumer Behaviour, Marketing and Web Social Media Analytics, Social Media and Content Marketing, Integrated Marketing Communication, Search Engine Optimisation & Search Engine Marketing, and Mobile and Email Marketing.

 

Yes. The MBA Working Executive program is specifically designed for experienced working professionals. It combines academic learning with live lectures, a capstone project, industry interaction and project or industry experience, helping professionals develop skills while continuing their careers.

Professionals may explore career paths such as Digital Marketing Manager, Marketing Manager, Marketing Analytics Consultant, Social Media Manager, Digital Strategy Manager, SEO/SEM Manager and Content Marketing Manager. Career opportunities depend on previous experience, skills, role requirements and industry demand. NMIMS specifically highlights roles including Marketing Manager, Marketing Analytics Consultant and Social Media Manager.

 

Yes. The curriculum includes Search Engine Optimisation & Search Engine Marketing, Social Media and Content Marketing, Marketing and Web Social Media Analytics, Mobile and Email Marketing, and other digital marketing subjects. These subjects help professionals understand multiple digital channels and data-driven marketing strategies.

 

NMIMS currently lists an optional one-time program fee of ₹4,00,000. Alternatively, the listed fee is ₹2,50,000 for the first year and ₹2,00,000 for the second year. Additional charges may apply, and the university states that the fee structure is subject to change. Applicants should verify the latest fees before enrolling.

Yes. Halo Knowledge Academy can provide guidance on the NMIMS MBA WX Digital Marketing program, including eligibility, fees, required documents and the admission process. Final eligibility verification, selection, admission confirmation, academic delivery, examinations and certification are managed by NMIMS CDOE.

Career Prospects

  • NMIMS MBA WX Digital Marketing prepares professionals for roles like Digital Marketing Manager, SEO/SEM Specialist, Social Media Manager, and Analytics Manager
  • Access over 500 NMIMS CDOE hiring partners and exhaustive end-to-end career services
  • Benefit from 4+ career modules, 6-month job portal access (IIMJobs, Updazz, Hirist), career coaching, and profile development including CV and LinkedIn optimization
  • Career services improve profile ranking by 40%
  • Join 82,000+ alumni working across 8,000+ corporate firms globally
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Eligibility Criteria

  • Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD)

Fee Structure

NMIMS MBA WX Digital Marketing Fees
Payment Type Fee
Program Fee ₹4,00,000
Any payment made via Demand Draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai.

To check the other specializations of the MBA WX Programs, check our NMIMS Executive MBA page.

For a complete NMIMS Executive MBA and other program fee structures, see our NMIMS Executive MBA Fees breakdown.

The above mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai. Please check with the official University website for confirmation.

Additional Fee

  • An Admission Processing Fee of ₹1,500 is applicable for all admissions
  • An initial payment of ₹20,000 from the total program fee is required at the time of registration
  • Re-exam Fee: ₹2,500 per subject
  • The above fee structure is subject to change at the discretion of the University
  • Convenient fee financing options are available for students.
  • The University offers a 20% Defence Scholarship on program fees for Armed Forces personnel, Defence staff, and their immediate family members

Program Summary

  • NMIMS MBA WX Digital Marketing (2 years, 8 terms) develops digital marketing experts through AICTE-approved curriculum with foundation module, core subjects, digital marketing electives, capstone project, and 6-month industry project
  • Key features of NMIMS MBA WX Digital Marketing: ₹4L total fees, 3+ years work experience required, live/recorded classes, on-campus immersion, and access to 500+ hiring partners
  • Eligibility: Bachelor’s 55% marks + 3 years work experience
  • September 2026 admissions open for NMIMS MBA WX Digital Marketing Program
  • Master digital platforms, marketing analytics, and data-driven strategies

Check the Features of the Programs in Video

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