MBA (WX) – Marketing Management
- 2 Years
- NMIMS CDOE
Overview of the Program
- The two-year M.B.A Marketing Management degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world
- Updated courseware to keep in step with the changing business landscape
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level
- Understand the concepts of management and integrate them with marketing management
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing
- Successful completion of this program shall entitle you to a Master of Business Administration (Online) degree certification
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Communication | 4 |
| 2 | Financial Accounting | 4 |
| 3 | Quantitative Methods | 4 |
| 4 | Mathematics for Management | 4 |
| 5 | Finance | 4 |
| 6 | Spreadsheet Modelling - Excel 2013 | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Financial accounting: Information for Decisions | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics for Decision Makers | 4 |
| 5 | Quantitative Methods Online Course - HBR | 4 |
| 6 | Spreadsheet Modeling Online Course: Excel 2013 - HBR | 4 |
| 7 | Financial Accounting Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Information Systems for Managers | 4 |
| 2 | Operations Management | 4 |
| 3 | Business Communication | 4 |
| 4 | Corporate Finance | 4 |
| 5 | Management Communication: Complete Online Course - HBR | 4 |
| 6 | Mathematics for Management Online Course - HBR | 4 |
| 7 | Finance Online Course - HBR | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Managerial Economics | 4 |
| 2 | Strategic Management | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Consumer Behaviour | 4 |
| 2 | Customer Relationship Management | 4 |
| 3 | Strategic Brand Management | 4 |
| 4 | Marketing in a Digital World | 4 |
| 5 | Marketing and Web Social Media Analytics | 4 |
| 6 | Crafting and Providing Marketing Services | 4 |
| 7 | Integrated Marketing Communications | 4 |
| 8 | Sales Management | 4 |
| 9 | Marketing Research | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Capstone Project | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Project or Industry Experience | 4 |
Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD)
Fee Structure
| Program: MBA (Working Executive) |
|
Additional Fee
- Admission Processing Fee of Rs. 1,500/- applicable for all admissions
- An initial amount of Rs. 20,000/- from the program fee will be collected at the time of registration
- Re-Exam fee : Rs. 2,500/- per subject
- The above-mentioned fee structure is subject to change at the discretion of the University
- Convenient Fee Finance options available
- The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee
Check the Features of the Programs in Video
We have made a short video of around 4 minutes for you to
know about our Programs offered and the Highlights of the
Programs. We have also shared in video, the Sample
Certificate of the University, Sample Mark Sheet a Student
gets, Screenshot of the Student Zone and Live Lectures.
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